Zegal
Global SEO
International SEOTechnical SEOLink BuildingAnalytics
Back to Projects
6,730+
Backlinks Built
45%
Traffic Growth
5
Markets
15%
Keyword Growth
International SEOTechnical SEOLink BuildingAnalytics
Project Overview
Zegal is a leading legal technology platform operating across multiple international markets. As the SEO Executive, I led the global SEO strategy across five markets: Hong Kong, Singapore, UK, Australia, and New Zealand.
The Challenge
Zegal needed to improve its organic visibility across all five markets simultaneously while maintaining technical excellence and building authority in the competitive legal tech space.
Strategy & Execution
- Technical SEO: Ran comprehensive technical audits with Screaming Frog and Ahrefs to identify crawl errors, broken links, and duplicate content.
- Core Web Vitals: Optimized LCP, CLS, and FID using Lighthouse and PageSpeed Insights, improving page-load performance across all markets.
- Content Strategy: Developed market-specific content strategies with competitive analysis (Ahrefs, Ubersuggest) and content-gap targeting.
- Link Building: Executed strategic off-page campaigns securing 6,730+ high-quality backlinks from authoritative sources.
Key Results
- 45% increase in monthly organic traffic (13,000→18,900 visitors)
- 6,730+ high-quality backlinks built
- 15% expansion in organic keyword footprint (28,000→32,400 keywords)
- 99% technical site health (improved from 80%)
- Domain Rating increased from 54 to 60
- User Rating improved from 44 to 48
Key Achievements
- Increased monthly organic traffic by 45% (13,000→18,900 visitors)
- Built 6,730+ high-quality backlinks
- Expanded organic keyword footprint by 15% (28,000→32,400 keywords)
- Improved technical site health from 80% to 99%
- Increased Domain Rating from 54 to 60
- Enhanced User Rating from 44 to 48