Career Timeline
Professional Journey
4+ years of driving digital growth across international markets, brand campaigns, and educational initiatives
💼 Work Experience
Professional roles and paid positions
Digital Media & EMIS Officer
Kathmandu BernHardt College
Kathmandu, Nepal
Took over digital strategy for a college whose Facebook page had been in steady decline (-98% reach over the prior 4 months). Rebuilt the content approach, launched the institution's first data-driven paid ad strategy, and led a full website audit and redesign initiative — all managed solo, end-to-end.
Key Achievements
- Grew Facebook reach from 308,390 views (4 months pre-tenure) to 340,764 views in a single 28-day window
- Instagram views grew from 9.2K to ~180,000 across the engagement
- Generated 123 paid leads across two ad campaigns at a blended cost of ~$1.53/lead
- Conducted 27-point website audit and personally coded redesign mockups
- Coordinated EMIS/Midas platform integration and cross-functional website fixes
- Planned and executed 2 SMS outreach campaigns (920+ recipients) and 2 full-cycle Meta ad campaigns
- Shifted strategy from static/multi-photo posts to Reels based on performance data
Marketing Intern
Changan Deepal Showroom (MAW Vriddhi Autocorp Pvt. Ltd.)
Naxal, Kathmandu
Supported Below-the-Line (BTL) marketing and brand activation initiatives for Nepal's premium EV brand. Managed large-scale events and coordinated with top influencers for brand campaigns.
Key Achievements
- Executed NADA Auto Show marketing reaching 10,000+ attendees with Deepal Flying Car promotions
- Coordinated professional photoshoots with celebrities including Durgesh Thapa, Sabita Karki, and Muna Gauchan
- Managed national SMS marketing campaigns reaching 80,000+ recipients with 83% delivery success
- Organized interactive robot and robodog showcases for experiential marketing engagement
Content and Social Media Strategist
Happy Mountain Nepal
Kathmandu, Nepal
Directed content strategy and social media presence for lifestyle and wellness brand, leading a team of writers and managing full website revamp.
Key Achievements
- Led content team producing SEO-optimized blogs, articles, and landing pages
- Owned social media strategy across multiple platforms
- Led full website revamp to improve user experience and conversion readiness
- Achieved 100% SEO and brand compliance across all content
Mentor and Facilitator
SUMS Nepal Pvt Ltd
Kathmandu, Nepal
Facilitated interactive workshops and mentored students in entrepreneurial skills, bridging the gap between academia and industry.
Key Achievements
- Facilitated 5 workshops on Team Building, Design Thinking, and Business Pitching
- Mentored 137+ students through startup ideation to execution stages
- Co-led program design with international peers for outcome-driven learning
- Researched industry-academia gaps to inform practical skill-based content
Digital Marketing Manager
Lalpurja Nepal
Kathmandu, Nepal
Led digital marketing initiatives for real estate brand, focusing on lead generation and social media growth through strategic content and advertising campaigns.
Key Achievements
- Generated 1,000+ qualified leads for 16 properties through targeted digital campaigns
- Achieved 172 hiring leads with multi-platform content strategies
- Increased overall engagement by 40% with optimized content calendar
- Managed and grew social media presence for Lalpurja Nepal and Sanjay Nepal's personal brand
- Supervised content team of 4, ensuring SEO compliance and brand consistency
Search Engine Optimization Executive
ZEGAL
Hong Kong (Remote)
Led international SEO strategy across Hong Kong, Singapore, UK, Australia, and New Zealand, driving organic growth and technical optimization.
Key Achievements
- Increased organic keyword coverage from 28,000 to 32,400+ through competitive mapping
- Built 6,730+ high-quality backlinks, increasing domain rating from 54 to 60
- Improved site health from 80% to 99% through technical SEO initiatives
- Grew monthly organic traffic from 13,000 to 18,900 visitors
- Led SEO strategy adaptation for 5 international markets
Social Media Strategist
COER University
Roorkee, India
Managed and grew social media presence for educational institution, executing growth campaigns and high-profile collaborations.
Key Achievements
- Increased Instagram and Facebook followers by 60% within 6 months
- Built COER University social presence from scratch to 17k Facebook and 7k Instagram followers
- Secured collaborations with celebrities including Akshay Kumar, Sherley Setia, and Kumar Vishwas
- Managed social media for major college events and celebrity appearances
🚀 Projects
Personal projects and initiatives
Deepal Marketing Campaign
CHANGAN Deepal
Kathmandu, Nepal
Led comprehensive marketing campaigns for Nepal's premium EV brand, including national SMS marketing, event activation, and creative direction for celebrity photoshoots.
Project Highlights
- Executed national SMS campaign reaching 80,000+ recipients with 83% delivery rate
- Coordinated on-ground activation for 10,000+ attendees at NADA Auto Show
- Managed two full product launch events at Soaltee Hotel
- Creative direction for photoshoots with top celebrities including Shristi Shrestha, Durgesh Thapa, Sabita Karki, and Muna Gauchan
SOMTU Digital Media
School of Management, Tribhuvan University
Kathmandu, Nepal
Established and grew SOMTU's digital presence from scratch, creating a cohesive brand identity across multiple platforms.
Project Highlights
- Established official Instagram and LinkedIn accounts from scratch
- Grew Facebook page from 10,000 to 12,000 followers
- Collaborated with University of Barcelona to launch Post Graduate Diploma in Sustainable Business Management
- Designed all promotional materials for major college events
- Repurposed campus TV screens as owned media channel
SOMTU VMAG
Video Magazine - SOMTU
Kathmandu, Nepal
Led video magazine initiatives and social media growth for university publication, setting new engagement records.
Project Highlights
- Grew social media followers from 136 to 640 organically in 2 months
- Achieved record 5.5k video views in 24 hours (from 150 baseline)
- Led 24+ member team across multiple departments
- Selected in Top 25 teams for National Ads Competition
Bernhardt Digital Strategy
Kathmandu BernHardt College
Kathmandu, Nepal
Managed complete digital strategy and lead generation efforts for leading educational institution.
Project Highlights
- Grew Facebook views by 264% in two months
- Instagram views from 9.2K to 70K+ in two months
- Generated 89+ qualified admissions leads at ~$1.01/lead (60% below benchmark)
- Led full website audit with 27 prioritized issues
SUMS Entrepreneurship Program
SUMS Nepal Pvt Ltd
Kathmandu, Nepal
Designed and facilitated entrepreneurship workshops for students, bridging the gap between academia and industry.
Project Highlights
- Co-designed and facilitated 5 entrepreneurship workshops for 137+ students
- Mentored teams end-to-end from ideation through pitch delivery
- Partnered with Dutch student collaborators for program design
- Researched industry-academia gaps to inform practical skill-based content
🎓 Education
MBA in Marketing
2024 – RunningSchool of Management, Tribhuvan University
Kathmandu, Nepal
Pursuing Master of Business Administration with specialization in Marketing, combining theoretical knowledge with practical digital marketing experience.
B.Tech in Computer Science Engineering
2018 – 2022College of Engineering Roorkee
Roorkee, India
Bachelor's degree in Computer Science with focus on software development and technology applications in business contexts.
Science Stream
2017 – 2018DAV College, Jawalakhel
Lalitpur, Nepal
Completed high school education with science focus, building foundation for technology and analytical career path.