SOMTU Digital Marketing
Social Media
Social MediaTeam LeadershipContent StrategyGrowth
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340%
Followers Growth
24
Team Members
5,500+
Video Views
6
Departments
Social MediaTeam LeadershipContent StrategyGrowth
Project Overview
SOMTU VMAG is the official media and communications team for the School of Management, Tribhuvan University. As Coordinator, I led a complete digital transformation and social media growth strategy.
The Challenge
The team needed to build a strong digital presence from scratch, establish content workflows, and create engaging content that resonates with students and faculty.
Strategy
- Content Strategy: Led content strategy, policy-making, and team management across 6 departments and 24 team members, standardizing operational workflows.
- Social Media Growth: Grew social media following by 340% in 2 months and set an engagement record by driving video views from 150 to 5,500+ within 24 hours.
- Event Coverage: Directed multimedia coverage for major university events, including the SOMTU Graduate Conference.
- Competitions: Led the team to a Top 25 finish in the National Ads Competition ('Indigenous Knowledge for a Sustainable Future').
Results
- 340% social media growth in 2 months
- 5,500+ video views within 24 hours
- Top 25 finish in National Ads Competition
- Successful event coverage for major university conferences
Key Achievements
- Grew social media following by 340% in 2 months
- Drove video views from 150 to 5,500+ within 24 hours
- Led 6 departments and 24 team members
- Led team to Top 25 finish in National Ads Competition
- Standardized operational workflows and content strategy