SOMTU

Digital Media Lead — School of Management, Tribhuvan University (SOMTU)

2024 – 2026 | Kathmandu, Nepal

Overview

As Digital Media Lead at SOMTU, I was responsible for establishing and growing the school's digital presence across multiple platforms, creating a cohesive brand identity, and driving engagement through strategic content and partnerships.

Key Initiatives

• Social Media Growth: Established the official Instagram and LinkedIn accounts from scratch and grew the SOMTU Facebook page from 10,000 to 12,000 followers.
• International Collaboration: Collaborated with the University of Barcelona and international/national professors to launch and promote the Post Graduate Diploma in Sustainable Business Management.
• Program Advocacy: Engaged CEOs and Executive Directors for program advocacy, building strong industry connections.
• Design & Branding: Designed all promotional materials (certificates, banners, standees) for major college events.
• Owned Media: Repurposed inactive campus TV screens as an owned media channel, maximizing existing infrastructure.

Results

• 2,000+ follower growth across platforms
• Successful launch of Post Graduate Diploma with international university partnership
• Enhanced brand visibility through strategic content and events
• Establishment of owned media channels on campus