CHANGAN Deepal
S07
Brand ActivationEvent ManagementInfluencer CoordinationSMS Marketing
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80,000+
SMS Reach
10,000+
Event Attendees
2
Product Launches
83%
Delivery Rate
Brand ActivationEvent ManagementInfluencer CoordinationSMS Marketing
Campaign Overview
The CHANGAN Deepal Marketing Campaign was a comprehensive brand activation strategy designed to launch Nepal's premium EV brand in the competitive automotive market.
Key Initiatives
- National SMS Campaign: Reached 80,000+ recipients with an 83% delivery rate, creating widespread brand awareness.
- NADA Auto Show: Coordinated on-ground activation for 10,000+ attendees, managing visitor information, influencer/VIP access, and crowd control.
- Product Launches: Managed two full product launch events (S07 ICA and S05) at Soaltee Hotel, handling venue setup, AV equipment, and car displays.
- Creative Direction: Provided creative direction for brand-aligned photoshoots with top celebrities including Shristi Shrestha, Durgesh Thapa, Sabita Karki, and Muna Gauchan.
Results
- 80,000+ SMS recipients at 83% delivery rate
- 10,000+ attendees at NADA Auto Show
- Successful launch of two EV models
- High-impact brand visibility through celebrity collaborations
Key Achievements
- National SMS campaign with 83% delivery rate reaching 80,000+ recipients
- Coordinated on-ground activation for 10,000+ attendees at NADA Auto Show
- Managed two full product launch events at Soaltee Hotel
- Creative direction for photoshoots with top celebrities
- Competitive intelligence reports for 5+ EV brands
