Bernhardt
Digital Strategy
Paid AdsSocial MediaLead GenerationAnalytics
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264%
Facebook Views
9.2K→70K+
Instagram Views
$1.01
Cost Per Lead
89+
Leads Generated
Paid AdsSocial MediaLead GenerationAnalytics
Project Overview
Bernhardt College is a leading educational institution in Nepal. As Digital Media & EMIS Officer, I managed the complete digital strategy and lead generation efforts.
The Challenge
The college needed to increase brand visibility, generate qualified leads, and improve its digital presence across all platforms while maintaining cost efficiency.
Strategy
- Social Media Growth: Planned and executed organic + paid social strategy across Facebook, Instagram, and LinkedIn, growing Facebook views 264% and Instagram views from 9.2K to 70K+ within two months.
- Lead Generation: Designed, launched, and optimized Meta ad campaigns and SMS outreach, generating 89+ qualified admissions leads at a blended cost of ~$1.01/lead (60% below industry benchmark).
- Website Audit: Led a full website audit (27 prioritized issues) and presented coded redesign mockups to college leadership.
- EMIS Management: Administered the college's EMIS platform, including MIDAS integration, alongside IT support and cross-departmental coordination.
Results
- 264% Facebook view growth
- 70K+ Instagram views
- 89+ leads at ~$1.01/lead
- 27 issues identified and fixed in website audit
Key Achievements
- Grew Facebook views by 264%
- Instagram views from 9.2K to 70K+ in two months
- Generated 89+ qualified admissions leads at ~$1.01/lead (60% below benchmark)
- Led full website audit with 27 prioritized issues
- Presented coded redesign mockups to college leadership